PLACEMAKING

Melding a community’s assets, inspiration, and potential, to create public spaces that promote  health, happiness, and well-being.

Neighborhood Activators

  • Places of encounter:

We believe in cities, we believe in community and we like to design restaurants that become places of encounter, places that build communities, places where people can bike and walk to and say hello to their neighbors on their way there. Atlanta, New Orleans and other cities in the southeast are full of culture and our mission is to translate this culture into architecture and placemaking. We design places that strengthen the city’s public realm and urban patterns, places that activate neighborhood centers and that promote walkable mixed use environments. Our projects are challenging, our sites even more, but we design creative solutions that comply with city requirements and make projects efficient and affordable. We create places for people to stay, to linger and come back again and again.

Urban In-Fill Housing

  • In-Fill Housing:

1455-N-Robertson

New Orleans, Atlanta and other cities in the Southeast are becoming more urbanized and the demand for housing is becoming more critical.  New Orleans is one of those cities that is rich in culture and where historic neighborhoods are reinventing themselves. Kronberg Wall has collaborated with the Redmellon Redevelopment and New Orleans Redevelopment Agency (NORA) for the last three years in the renovation of more one hundred units in historic neighborhoods. In the last two years, twenty six historic houses were renovated with a combination of historic preservation credits and low income housing credits. Only a handful of these houses were in moderate conditions, most of them were in very deplorable condition. Our role as architects was not limited to design and preserve the historic structures but also to navigate the difficult path of Low Income Housing tax credits, Enterprise Green Communities sustainability requirements, Energy Star requirements, Uniform Federal Accessibility Code, Local Historic Board requirements, and National Park Service requirements. This project in collaboration with Redmellon has been awarded the National Trust/HUD Secretary’s Award for Excellence in Historic Preservation, granted to projects that have given new life to their communities through preservation. Our work in the neighborhoods of Treme, Seventh Ward and Central City have helped achieve blight elimination, one home at a time, by reinvigorating dense neighborhoods that preserve their culture instead of mega blocks of social housing that have historically failed in most urban centers.

Adaptive Reuse

  • :

BIG-NERD-COLLEGE-AVE

Old structures with interesting histories give neighborhoods character and teach us about their past. Our mission is to make these (sometimes dilapidated) warehouses a focal point of their neighborhoods, implementing development strategies that are highly responsive to its context. We have transformed the life of these old structures into tech offices, mixed-use spaces and performing centers like the New Orleans Jazz Market. Most sites present atypical zoning conditions and community engagement to get entitlement/zoning approvals for unusual sites/buildings is crucial. As architects, planners and developers we find the triple win to complete these projects- win for the client in getting the program and design that responds to their needs, win for the community in creating a redevelopment that will positively give back to the built environment, and a win for the city promoting smart growth land use patterns.  Adaptive reuse is a great way to honor the past while meeting the needs of the present.

Our goal is to create beautiful places with lasting value to the communities they serve.

—The Urban Design Handbook, Ray Gindroz

ABOUT

AboutUs_USA-Map-Option-1

We are contextual thinkers who consider: place, people, past, present, future, form, and function—creators of structures and spaces that integrate them all by translating culture into design. We provide a full- range of development, design, and construction administration services for clients, specializing in the commercial redevelopment of in-town neighborhoods and communities across the United States. Kronberg Wall develops distinctive places where people’s experiences are as elevated as our architecture—a reflection of our sensitivity to every transition—from the geography of a project, to its role and place in its community, to the moments people spend inhabiting it.

When revitalization of our distressed neighborhoods is done well, it is almost unrivaled in the ability to advance simultaneously the “triple bottom line” goals of sustainability: improving the environment, the economy, and social equity.

— People Habitat, Kaid Benfield

SERVICES

Architecture

Our process is based on the idea that architecture and development can be restructured and combined creating new efficiencies in the design and construction process. As architects, we design detail-oriented and practical solutions tailored to the unique needs of our clients, and as placemakers, we use our architectural resources as catalysts for public discourse.

Design

Design is the core of our firm. Our projects range in scale, and  fall into different categories and phases of discovery, but they all share the same idea that conscious design can transform societies, shape cities, and improve the lives of residents in our communities

Development

We believe in both design and profitability. We carefully analyze an entire project and consider the site, zoning, tax credits possibilities, the cultural and economic environment, a client’s needs and budget constraints, as well as construction techniques and sustainability. Our goal is to create great projects in which design, finance, and technology work together.

PEOPLE

Eric Kronberg, AIA, LEED AP

Eric Kronberg, AIA, LEED AP

Principal View Details
Adam Wall, AIA, LEED AP

Adam Wall, AIA, LEED AP

Principal View Details
Laura Daniel

Laura Daniel

Project Manager View Details
Leslie Ellsworth, RA, LEED AP

Leslie Ellsworth, RA, LEED AP

Project Manager View Details
Xiaoyun Li

Xiaoyun Li

Design Associate View Details
Dawn Riley

Dawn Riley

Design Associate View Details
Elizabeth Ward, AICP, LEED AP

Elizabeth Ward, AICP, LEED AP

Design Associate View Details
Eric Bethany

Eric Bethany

Design Associate View Details
Sanaa Shaikh

Sanaa Shaikh

Design Associate View Details
Tom Butler, LEED AP

Tom Butler, LEED AP

Project Manager View Details
Eric Kronberg, AIA, LEED AP

Eric Kronberg, AIA, LEED AP

Principal

Eric graduated from the Tulane School of Architecture in New Orleans. Since then, he has worked in Louisiana, Florida, and Georgia. In Florida, projects consisted of high-end beachfront residences in Naples and Miami. Eric then spent a year and a half focusing on office and warehouse projects in Atlanta, before joining Brock Green Architects in 2000, where he specialized in light-commercial and multi-family project types. After helping complete award-winning projects, including MidCity Lofts in Midtown Atlanta, he earned his architectural license in 2003, joined the American Institute of Architects, and spent a year as an architectural and construction consultant for the Mon Ami winery in Port Clinton, OH. Eric co-founded Kronberg Wall Architects in 2004. He is the Zoning Chair for his neighborhood, the Organized Neighborhood of Edgewood.

Adam Wall, AIA, LEED AP

Adam Wall, AIA, LEED AP

Principal

Adam grew up in the Atlanta area and is a graduate of Sprayberry High School in Marietta. He earned a Bachelor of Arts in Architecture from the Auburn University School of Architecture, Design, and Construction. Prior to becoming a Registered Architect in Georgia and co-founding Kronberg Wall in 2004, Adam worked at Fowler Design Associates in Marietta, and Brock Green Architects (now with Lord Aeck Sargent Architecture) in Atlanta, where he was engaged in a variety of office, warehouse, light-commercial, multi-family and adaptive re-use projects. Adam, his wife Claire, and family live in Decatur’s MAK Historic District.

Laura Daniel

Laura Daniel

Project Manager

Laura earned a dual professional degree in Architecture and Interior Architecture from Auburn University and brings the magic of the world-renowned Rural Studio program to Kronberg Wall. A detail-oriented team leader, she enjoys guiding clients through design discovery with determination and passion. Laura is committed to promoting the advancement of Women in Architecture and she is an inspiring mentor to 5th year students through Auburn Architecture’s Professional Practice Class. When not practicing architecture, Laura loves hiking the Appalachian Mountains, water skiing and taking her 11-year old retriever, Montana, for weekend adventures.

Leslie Ellsworth, RA, LEED AP

Leslie Ellsworth, RA, LEED AP

Project Manager

Leslie received her Master of Architecture from Tulane University in 2006 after earning a Bachelor of Arts in History, with minors in Architectural History, Historic Preservation, Italian, and Interior Architecture from the University of Oregon in 2003. She was privileged to work on a variety of retail, commercial, and institutional projects at HKS, Praxis3, and Houser Walker before joining the Kronberg Wall team in 2011. Here she enjoys combining her skills and interests in urban infill and the introduction of modern design philosophies within historic contexts. Leslie is a Registered Architect (RA) in the State of Georgia and a LEED Accredited Professional. During her free time, she enjoys hanging out with her family, renovating her 1912 bungalow, and volunteering for her neighborhood development committee in Westview, Atlanta.

Xiaoyun Li

Xiaoyun Li

Design Associate

Xiaoyun earned his Bachelor and Master’s degree in Architecture from Tulane University. During his years of study at Tulane, he was on the Dean’s List for Academic Excellence, and his school projects were included in Tulane School of Architecture publication ‘reView.’ Prior to Kronberg Wall, Xiaoyun worked for the office of AECOM in Shenzhen, China, and AEDS and Tulane City Center in New Orleans. As a Chinese national, he is fluent in Chinese Mandarin, Chinese Cantonese, and English. When he is not at his desk pondering unique design solutions, he is exploring in the kitchen, where ingredients present no limits to creativity.

Dawn Riley

Dawn Riley

Design Associate

A Birmingham, Alabama native and longtime ATLien, Dawn earned her dual Masters’ degrees from Georgia Tech in Architecture and City & Regional Planning after graduating with a Bachelor of Fine Arts in Interior Design from the Art Institute of Atlanta. Prior to joining Kronberg Wall, Dawn worked on several hospitality and multifamily projects with Atlanta-based firms AI Group, TVS, and Smith Dalia. While at Tech, Dawn worked with the Georgia Conservancy on her thesis project, “Bantam Towns of Georgia,” which focused on how small towns’ morphologies and resources can help them to survive a harsh economic landscape. She continues to present her research at national and local speaking engagements in the hopes of helping small communities as they strive toward growth and renewal — on their own terms and on their own turf. Dawn is excited to join Kronberg Wall, with whom she looks forward to exploring contextually sensitive design that builds on existing urban fabrics. When not at work, Dawn can be found renovating her 1920’s Kirkwood bungalow.

Elizabeth Ward, AICP, LEED AP

Elizabeth Ward, AICP, LEED AP

Design Associate

Elizabeth is a native Atlantan and die-hard Georgia Tech Yellow Jacket. She earned Masters’ degrees in Architecture & City & Regional Planning from Georgia Tech after receiving her undergraduate Bachelor of Architecture, with a Minor in Architectural History. She is a certified city planner (AICP) and a LEED Accredited Professional with a specialty in Neighborhood Development. Prior to joining Kronberg Wall, Elizabeth was an urban designer at Perkins+Will where she worked on a wide range of national and international projects. Elizabeth has a passion for urban sustainability and resilience. Her research, writing, and national speaking engagements have focused on the impacts of land development, climate change in coastal areas, and sustainable food systems in Atlanta. Elizabeth is a true believer in “conscious urban place-making,” and she applies this philosophy to KWA’s many urban infill projects. When not scheming for new ways to make Atlanta a better city, Elizabeth is likely hiking one of Georgia’s many trails or kayaking in the lowcountry.

Eric Bethany

Eric Bethany

Design Associate

A graduate of Tulane University, Eric Bethany joined KWA in 2015. While at Tulane, Eric was Editor in Chief of the architecture school student publication, The Charrette, and teaching assistant for several undergraduate courses. Prior to joining KWA, Eric worked for Byers Design Group and Kennedy Design Studio in his hometown of Charleston and AEDS and the Tulane City Center in New Orleans. In addition to contributing to the architectural activities of the firm, Eric helps compile and publish research on KWA’s Urban Space blog and helps manage KWA’s marketing efforts. When he’s not in the office you can probably find him biking on the Beltline or hiking upstate.

Sanaa Shaikh

Sanaa Shaikh

Design Associate

Sanaa earned her Bachelor’s and Master’s degree in Architecture from Tulane University along with her Bachelor of Arts in English. During her time at Tulane University her work was included in the Tulane School of Architecture Publication “reView” and the Journal of Architectural Education. Upon graduation, she received the American Institute of Architects Medal, the John Williams Lawrence Memorial Medal, and was recognized for having the highest GPA of her graduating Tulane School of Architecture class. While not practicing architecture, Sanaa enjoys reading, writing, and discussing literature.

Tom Butler, LEED AP

Tom Butler, LEED AP

Project Manager

Tom brings a diverse background to his practice of Architecture. He grew up wiring houses with his dad, and studied at a variety of art and design schools before earning a BA in Visual Art from Antioch College in Ohio. After this he worked as a cabinet maker, framing carpenter, trim carpenter and eventually a project manager of high-end residential remodeling projects. He transitioned from the field to the office at Behal Sampson Dietz, in Columbus, OH. After two years of drafting projects, he moved to Atlanta to earn a Master of Architecture at Georgia Tech. While at Tech, Tom was on the design team for the school’s 2007 Solar Decathlon entry, doing energy, solar, and daylighting analysis. Professionally he has worked for Lord Aeck Sargent, where he was named an associate in 2010. At LAS he worked on the Gwinnett Environmental and Heritage Center and the High Museum Addition before joining the firm’s in-house sustainability team to do energy modeling and oversee LEED administration. His focus as a sustainability consultant was on integrating systems and energy efficient measures into historic buildings, including the restoration of Hardman Farm in north Georgia, winner of the 2011 Marguerite Williams Award for Preservation from the Georgia Trust. Tom then worked at Southface Energy Institute, performing research on energy efficient residential construction for Building America and studying infiltration testing of historic buildings. A return stint at LAS saw him working on projects that utilized Low Income Housing Tax Credits in Decatur and Savannah, and Historic Preservation Tax Credits, including The Lamar in Macon, GA.

Great public space is a kind of magical good. It never ceases to yield happiness. It’s almost happiness itself.

—Happy City, Charles Montgomery

PORTFOLIO

Parson’s Alley at Duluth

Seated outside of Atlanta in the heart of historic Duluth, Georgia, the future Parson’s Alley shopping district acts as an anchor to the city’s downtown public green.  The 2.9 acre site will be home to four new construction buildings and two adaptive reuse buildings for a total of over 31,000 SF of restaurant and retail space geared toward pedestrian use.  Although much of the project is new construction, it was critical to maintain an aesthetic and scale that weaves into the existing historic fibers of the city.

Its conception the brainchild of Fabric Developers, LLC, Vantage Realty Partners, LLC & the Duluth city leadership, Parson’s Alley will be the culmination of a vigorous re-imagining of and return to what Historic Duluth once was:  a community-focused, walkable, and vibrant hub of commerce and entertainment.  Construction is scheduled to be completed by the end of 2016.

711 Ponce

When a longtime friend and client asked us for some help on a family home renovation and carriage house addition, we jumped at the chance! Located along Ponce de Leon Avenue just outside of downtown Decatur, the Drake Residence was a 4,119 SF 1950 two-story brick cottage that had been in the family for years. With the addition of a few new family members, the client looked to renovate the existing house, add a small 796 SF carriage house in the back for extended family living space, and layout a new hardscaped patio and fire pit for entertaining. The new interior layout of the existing house sought to open up the rooms and simplify the flow of traffic. The homeowners provided the icing on the cake with their own selection of sleek material finishes. The rear carriage house boasts a built-in floor-to-ceiling wall of loaded bookshelves, full kitchen, and master suite. The outside is wrapped on two sides by a deep colonnaded porch with classical lines and floor-to-soffit doors that invite the party to spill out into a shared patio, blurring the lines between indoors and out. Mint Julep anyone?

Kronberg Wall Office

What first attracted us to this historic building was its proximity to the beltline, public transportation, and the historic Reynoldstown community of Atlanta. Our passion for urban infill and the continued development of our in-town communities seemed to culminate in the architecture and geographic location of the site. The history of the church was nothing to scoff at either: part of the National Register of Historic Places, this 1922 solid granite church boasts 22 inch thick masonry walls quarried from Georgia’s own Stone Mountain; it retains 18 original, custom stained glass windows, and its 2 twin towers that anchor either side of the Wylie Street façade reach high into the sky and act as a visual landmark for MARTA train-goers as they pass by. It is also a cornerstone of the history of African American denominations in the area.

With a total of 4800 SF split evenly over two stories, Kronberg Wall’s studio is located in what was the historic church’s sanctuary with a separate tenant space below. Working closely with the National Parks Service, we came up with an open-format design that fosters collaboration and a learn-by-doing environment. The clean lines and minimalist approach reflects our taste in design and allows for the original structure’s character to shine, inside and out. Our approach was to create a functioning office that, in theory, could be removed to return the space back to its historic state. We wanted to show our community and our clients how adaptive reuse is a cost-feasible solution to conscious urban placemaking. Our goal is to be good stewards of this historic landmark and continue to maintain a building that portrays such a rich architectural legacy engrained in the historic Reynoldstown community!

Due Diligence Requirements

Preliminary and Advanced Feasibility phases occur early during the redevelopment process. The following matrix lays out a typical range of redevelopment project types as well as the associated tasks required. 

Project Development Stages

Redevelopment is an organic, iterative process that carries a project through an evolution of concept to reality.  There are many phases to the process, with several areas of analysis required at each.  The following matrix illustrates our typical redevelopment process including Critical Initial Development Phases, Preliminary Feasibility and Advanced Feasibility. Our development services assit the client in determining the highest and best use of the site, as well as the most cost effective model for a project. We offer creative solutions to seemingly intractable challenges. Creating valuable assets to the developers and community alike.

Development Projects

This range of projects illustrates diverse stages of development and planning projects because we believe that as architects we can create great communities when design, finance, and technology are combined in innovative ways to produce the most efficient solutions.

Historic Tax Credit Services

Urban redevelopment is complicated and difficult under the best of circumstances.  Historic tax credits provide an additional way to make certain projects worthwhile and viable when they may not be otherwise.  We have worked on over thirty historic tax credit applications over the past few years for a range of projects. Our expertise in National Park Service requirements and historic state and federal requirements allow our projects to achieve certification and compliance of building codes, accessibility and energy efficient requirements.

563 Spring St.

We were commissioned to convert the existing auto repair warehouse of NASCAR legend Red Vogt into law offices and retail space.  We provided strategic site and building feasibility study to verify viability of client’s space and parking restrictions. Our design delivers office and retail space with adequate parking on a challenging urban site with significant topography and narrow lot dimensions.

OC Haley

This project consists of the renovation of an existing, completely dilapidated, historic, mixed-use building at the heart of a transitioning New Orleans commercial district. The project followed tax-credit renovation requirements for affordable housing at local, state and federal levels. Carriage house units were designed on the back of the site and new office spaces were placed in the ground floor of the main building. Solar panels were installed on site complying with energy requirements from Enterprise Green Communities. The project is able to utilize the site to its full potential with mixed uses laid out both vertically and horizontally.

Big Nerd 200 Arizona

16,000 SF of warehouse property in East Atlanta were turned into technology headquarters for Big Nerd Ranch. As a fast-paced technology company with world-class customers ranging from Facebook to NASA, Big Nerd Ranch (BNR) outgrew their first Kronberg Wall-designed headquarters in a matter of months. Their new flexible workplace reflects their culture and values. Adapting and reusing the existing shell of a warehouse allowed for the design to have high ceilings, exposed structure and plenty of natural light. Big Nerd Ranch’s new headquarters offers a high level of flexibility, creativity and comfort, while raising productivity by reinforcing innovation and sense of community. Our long-term working collaboration with Big Nerd illustrates our strong commitment to client needs.

Big Nerd College Avenue

New technology workspace was designed for Big Nerd Ranch, a local Atlanta company, as an adaptive reuse project to transform a metal shop/warehouse into loft office. This project is located in the east side of the city, adjacent to railroad in the historic Kirkwood neighborhood. Staff support areas include bike racks and showers to encourage bicycle and pedestrian commuters. The project has become a high visibility beacon from DeKalb Avenue, encouraging efforts of revitalization in former industrial areas.

Parkside @ Armour

We have worked closely with the developers and tenants to transform existing warehouse space and adjacent vacant site within Beltline Overlay District, site is neighboring Sweet Water Brewery. This loft office environment for over ten tenants is an interesting blend of existing and new construction products. Redevelopment for the site required extensive exploration of efficient and cost effective parking models that maximized the project’s potential while minimally disturbing the site.

Folk Art

Folk Art, located in the historic community of Inman Park, enhances the urban experience of the neighborhood and celebrates the culture and character of its surroundings. This project creates a new atmosphere while preserving the historic qualities of the site. Folk Art’s brick façade and scale blend in with existing architectural features of other establishments on North Highland Avenue. Its outdoor antique theatre seats invite pedestrians into the Americana setting of reclaimed furniture. Folk Art is a celebration of old, new and southern heritage. Folk Art received the Atlanta Urban Design Commission Award of Excellence for Adaptive Re-Use.

New Orleans Jazz Market

This project converted an existing, dilapidated retail building, former home of the historic Dryades Market opened in 1849, into a new 350-seat performance venue, designed for Irvin Mayfield and the New Orleans Jazz Orchestra. The facility will also house music education experiences and the New Orleans Jazz Archive. This project is essential to the cultural / historic vitality of New Orleans because of the importance of the New Orleans Jazz Orchestra as a community centerpiece. Construction is scheduled to finish by the end of 2014.

Big Nerd Phase 2

We designed an expansion to Big Nerd’s first headquarters on their already highly constrained College Avenue site. The challenge involved coordinating zoning and variance entitlement approvals as part of the project. Expansion consisted of 9,500 SF of new office space and a new plaza space that would serve as neighborhood activator. Fast growth of the company outpaced expansion schedule and new offices were designed by Kronberg Wall at a nearby location.

MJCCA Campus

Multi-phase renovation for the Marcus Jewish Community Center in Dunwoody, GA. First phase consists of the expansion and renovation of the Weinstein School including 8 new infant and one-year old classrooms with adjoining kitchens and bathrooms in a newly acquired space for the school’s rapidly growing enrollment. Part of phase 2 and 3 include the renovation of their fitness center, pool area and conversion of an existing building into a new community education facility including professional culinary teaching kitchen and arts and crafts, dance and fitness classrooms.

Noodle

We designed Noodle’s outdoor patio to extend the owner’s vision of making Noodle more than a restaurant, a place of encounter. It is a vibrant outdoor area and perfect spot where guests can enjoy drinks, linger and watch people pass by downtown Decatur.

U-Joint

U-Joint is an Atlanta-based chain restaurant with multiple locations in Georgia, North Carolina and Tennessee. The concept of the restaurant is to readapt abandoned gas stations, located at the heart of walkable neighborhoods into places of encounter. With minimal intervention, the most community impact is achieved.

Renewal Homes

Renovation and management of historic single and two-family houses in Central City as part of a multi-layered, tax-credit funded project. All affordable units comply with local, state, and federal historic renovation requirements, Louisiana affordable housing tax-credit requirements and sustainability requirements from Enterprise Green Communities. This was the first phase of a three-phase project in partnership with Redmellon for the renovation of over one hundred affordable units in less than five years.

Iberville Offsite Rehabilitation

In partnership with Redmellon, this project received the National Trust Historic Preservation Secretary’s Award for the renovation of twenty-six historic single- and two-family houses in the neighborhoods of Seventh Ward and Treme. Innovative construction methods approved by the National Park Services (NPS) were used in order to create energy efficient structures while still preserving historic components of the original houses. This new closed-cell spray foam method is now being used as a case study precedent by NPS at a national level. The project complies with Louisiana affordable housing tax-credit requirements, including sustainability requirements of Enterprise Green Communities. Construction of all twenty-six affordable homes was finished in the summer of 2014.

Virginia Park

This project consisted of forty urban infill townhouses in the Druid Hills neighborhood of Atlanta. We provided a balanced site layout, while achieving maximum residential density permitted by zoning. Our design is sensitive to the Druid Hills Historic District. This cluster of high-end residential units is in close proximity to convenient Midtown, Emory, and Inman Park, which emphasizes our mission of creating more dense, walkable and connected neighborhoods.

The city is more than just a sum of its buildings; it is the sum of its communities. The most successful urban communities are very often those that are the most diverse in terms of income, age, family structure and ethnicity.

—Design for Diversity, Emily Talen

Let's Make Our Cities Better Places